I often tweak my social media bio to maintain it fresh and lively. I create multiple versions of my bio, using slightly totally different wording and “tone of voice” for every social network.
In this article, you’re going to learn 5 simple suggestions for ilink bettering your social media bio. (I’ve a free printable PDF of this article for you, in case you prefer to replace your bio later.)
Crafting Your Bio: Tweet, Tweet!
Whenever you write your bio, think “Twitter.” Twitter provides you solely one hundred sixty characters to your bio, so it’s a wonderful exercise in writing tight. You’re compelled to boil down who you’re and what you supply into the least quantity of characters.
Your 5-Minute Bio Beef-Up Challenge
Log in to the social media account you employ most, whether or not that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” area and click on to start enhancing your bio or “About” information.
Before you begin editing, read by means of the next five tips, and use them as a checklist for beefing up your bio.
Tip 1: Put the most relevant particulars first.
You’ve gotten seconds to achieve the eye of potential fans. They want to know what you have to offer and why they should care.
Frankly, people who observe you don’t care much about you. They care about themselves. They care about discovering life-altering content. So, flip that bio on its head and put your followers’ pursuits first.
Tip 2: Link to a targeted message or offer.
You can put your followers first and simultaneously build your e-mail list by linking to a landing page that gives a freebie in alternate for an e-mail address. It’s a win-win.
Once I up to date my Twitter bio, I linked to a recent blog publish (the publish includes a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I additionally requested my followers to share the link:
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Tip 3: Sound like yourself.
Your bio should not sound like your resume or CV. Nor should it embody trade jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that same conversational voice.
Tip 4: Embody keywords and phrases particular to your corporation
Ask yourself: “What would I google with the intention to find this bio?”
Search engines index your social media accounts; the text within the “description” area of the search outcomes is taken directly out of your bio.
Tip 5: Use motion verbs
Inject liveliness into your bio with motion verbs. Here are 116 verbs to energize your writing.
Link to your netsite.
The bio space of each social network gives you a spot to enter your internetsite URL. Your internetsite address isn’t included within the character count (besides on Instagram).
While you add your website address, test it to verify it’s clickable (in different words, don’t insert a plain textual content link; make sure it’s a hyperlink). In some cases, you have to embody the http and/or the www to make the link click onable.